WilliamTodd Creative » corporate events

Building The First Virtual Hospital

William Todd — Wed, 29 Apr 2009 03:02:07 +0000

The Dolphin and The Swan… anyone in the events business is familiar with these sister hotels joined at the hip by a long walkway full of topiary, statues and park benches . It’s Disney meets Versailles. Big swan, big dolphin, pastels, pink flamingos, you get it. It’s Orlando, Florida, one of America’s most popular corporate [...]

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Building The First Virtual Hospital

And Now For Someone Completely…

William Todd — Tue, 14 Apr 2009 03:28:00 +0000

Several years ago while producing an event for a prestigious Japanese manufacturer, I chose to hire someone outside the creative mainstream to provide an energy boost to the project. We already had a number of technological firsts going for us (we were eventually written up in the trades), yet I felt we needed an additional [...]

This is a post from: WilliamTodd Creative

And Now For Someone Completely…

Will Your Next Meeting Be In Cyberspace?

William Todd — Fri, 13 Feb 2009 00:28:49 +0000

There’s been a lot of chatter out in the blogosphere lately about the declining state of the corporate events business and the rise of viable alternatives to face to face meetings. I’ve been blogging about it myself. There are certainly some interesting options out there. But before we get into that I think it’s time [...]

This is a post from: WilliamTodd Creative

Will Your Next Meeting Be In Cyberspace?

“Travel is a luxury. Communication is not.”

William Todd — Tue, 20 Jan 2009 03:13:07 +0000

The title to this post is actually the headline from a full page ad in the business section of today’s New York Times. The ad extols Adobe’s Acrobat Connect Pro Web conferencing software as the online product of choice for communicating with clients and customers in these challenging times. In addition to selling Adobe software, [...]

This is a post from: WilliamTodd Creative

“Travel is a luxury. Communication is not.”

Mozart Versus Monsanto

William Todd — Tue, 13 Jan 2009 02:43:33 +0000

In the corporate events business, there’s often a tug-of-war taking place between our desire to make a powerful creative statement and the need to honor the clients’ key business message. This dichotomy has been going on for longer than you think. Remember the scene in Milos Forman’s film “Amadeus” when Mozart asks the King what [...]

This is a post from: WilliamTodd Creative

Mozart Versus Monsanto